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Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. There are two major types of markets depending on the quantity of good being sold, a retail market and a wholesale market.

However, in the modern world, the term market has a more broader meaning. as it refers to a collection of potential or actual buyers of services and products.
There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. this article aims at discussing the two methods in details.

This refers to any kind of publicity or advertising used by companies or businesses for a longer period of time and which already has some rate of success proven.

In old times, marketing was defined as the flow of goods & services from producers to consumers. the definition is mainly product oriented. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.

traditional marketing techniques consist of placing newspaper advertisements, newsletter adverts, as well as placing billboards. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.

it is important to understand that the fact that technology is changing rapidly, this calls for the change in marketing. The digital marketing is a part of the computerization. In the past two centuries, there were no mobile computers or even computers leave alone internet connection. as a result of the growth of technology, mobile phones, as well as computers have been introduced in our lives and hence revolutionizing everything. Shortly after this, internet connection was introduced. Social media networks, emails and websites are some examples of online marketing.

the term digital marketing is abroad term that refers to advertising and promoting products by using social media, websites as well as emails. Digital marketing is sometimes also called the online or internet marketing.

The techniques used to market products and services include search engine marketing, search engine optimization, campaign marketing as well as content marketing. major reasons for the increasing use of digital marketing.

1) Digital marketing techniques are more cost effective than traditional concept.

The cost effectiveness of digital methods makes it even more popular.

it is very easy to track the performance of the strategies implemented.

4) All process being reliable, generates better revenues.

Interaction with the target audience is possible making it to be of choice.

There are many factors that tend to influence the success of an interaction between a firm and its customers as well as the relationship created.

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