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Why Responsive Website Design Is So Popular?

The number of people who are using smart phones, tablets and other smart devices worldwide to surf the web is growing at an extremely fast rate. Well, this isn’t really a big surprise at all because it is providing comfort and convenience while being cost effective at the same time. The use of these mobile devices are closing the digital gap between the poor and the rich as well as rural dwellers and urban.

In an effort to reach the mobile users they are targeting, businesses and organizations are duty bound in creating mobile friendly websites. One way to do this is to have responsive designs to different screen sizes of the devices used by people.

Responsive Web Design or simply as RWD is a technique being used in web designing to be able to make it possible for websites to respond to orientation, screen size and the platform of device that the user is viewing with. Responsive designs are actually the single most significant factor that has changed user’s browsing behaviors in the past few years. These websites have the capability of changing from one device to the other. As a quick example, if ever the user has switched from using a tablet device to mobile phone, the website adapts automatically and fits to the size of the screen dynamically at the same time. Without delving into technicalities that are involved in website design, following are some benefits that businesses can reap from RWD.

Number 1. User friendly – the great thing about responsive websites is that, they’re fluid and liquid which makes content to change across various devices and screen resolutions. It has foreground images that scale with layouts to hide and to reveal parts of the images on the website.
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The fluidity that the design has is what making it user friendly, exquisite and accessible when compared to traditional websites. Users can surf your page regardless of what environment they are in hence, boosting your business website’s reach.
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Number 2. Consolidating business marketing efforts – Google and various search engines are recommending businesses to have an RWD. Google being the most popular search engine has explained that responsive web designs are easier to crawl and favorably performs in search results.

Number 3. Cost effectiveness – using either laptops or desktops is typically more expensive and/or a bit inconvenient rather than using a smart device. These mobile devices offer easy and quick access to information on the go. Therefore, responsive website designs are cost effective for those who spend little time in the office.

Don’t wonder why RWD is constantly growing in popularity with all these benefits.