Valuable Lessons I’ve Learned About Installations

Benefits of Using an Open Exhibition Stand Design

Companies who are participating in a trade show or exhibiting at another location have a number of crucial decisions when it comes to the design of their exhibition stands. But one of the most important involves the layout of the stand itself and how passersby can gain access to the booth.

That said, a worthwhile trend that has emerged these days is the use of open exhibition stand designs, particularly by companies seeking to make a tremendous impact. Many years ago, open designs have been criticized for being hard to manage and for its lack of wall space, so why are they very popularity today?

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Perhaps the most understandable reason businesses prefer open exhibition stand designs is the ease of access it provides, making them more striking for attendees. While a stand only has one open side can cause a queue to form, or block some parts of the display form people’s view, open designs may be accessed from all sides.
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That means visitors can walk through the display and check out the products or displays anytime. Of course, some of the most significant challenges to this type of stand design are having enough people in the staff and ensuring they will actually walk from one side of the display to another to address visitors’ needs.

Standing Out in the Crowd

Another perfect reason open exhibition stand designs are more popular today is that they allow exhibitors to be noticeable in the crowd. Rather than putting a stand up against a wall, open exhibitions are found somewhere in the middle of the trade show floor, which naturally makes visitors curious.

Indeed, open stand designs are recommended for high profile companies, or businesses hoping to make a particularly big impact at a certain show, precisely because they offer a level of prestige.

Customized Designs

Open exhibitions enable companies to open up a wide range of possibilities when it comes to the stand’s actual design. In other words, they are a fantastic option for businesses who are happy to spend a bit more money to come up with a spectacular custom-built display.

Branding

Lastly, standing out in a group with their main open exhibition stand design, allows companies to highlight certain brand values, something that is not possible using more traditional designs. An open design delivers a clear message of a company that is conscious about being different. As well, it reaffirms that the brand is open to all. It shows a desire to travel the extra mile and break barriers. These things can be reinforced by using graphics and brand messages wisely, ensuring that the layout and branding support each other to make the biggest impact.